SULTHANA ABOOBAKAR

Freelance Digial Marketer In Thrissur

Crafting Meaningful Strategies, Powered By Insight And Empathy

ABOUT ME

I’m a passionate and results-driven digital marketer with a strong background in creating and executing successful marketing strategies across various online platforms. With years of hands-on experience in social media marketing, SEO, content creation, email campaigns, paid advertising, and analytics, I specialize in helping brands grow their digital presence, connect with their target audience, and drive measurable results.

My journey in digital marketing began out of a fascination with how technology shapes communication and consumer behavior. Since then, I’ve had the privilege of working with diverse clients across industries, from startups to established businesses, helping them navigate the ever-evolving digital landscape.

I believe in combining creativity with data. Whether it’s crafting compelling content, optimizing conversion funnels, running high-performing Meta ad campaigns, or analyzing traffic patterns, I approach each project with a strategic mindset and a clear focus on ROI. My strength lies not just in knowing the tools, but in understanding how to use them effectively to meet business goals.

Apart from the technical side, I value relationships and collaboration. I enjoy working closely with teams and clients to understand their vision and bring it to life through innovative digital strategies.

Let’s connect and explore how we can turn your digital challenges into growth opportunities.

Services

Search engine optimization

process of improving a website’s visibility on search engines like Google. It helps your site appear higher in search results when people search for keywords related to your business. The better your SEO, the more visitors you can get without paying for ads.

Content creation

Content creation is the process of planning, producing, and sharing valuable information like videos, blogs, social media posts, or graphics to engage and inform an audience. It helps build brand awareness, connect with people, and drive business goals.

Social media marketing

social media platforms like Facebook, Instagram, X (Twitter), LinkedIn, and TikTok to promote products, services, or brands. It involves creating and sharing content, running ads, engaging with followers, and analyzing results to increase brand awareness, drive website traffic, and boost sales. It's a powerful way for businesses to connect directly with their audience in real time.

Web designing

process of creating the layout, visual appearance, and usability of a website. It involves designing web pages using elements like colors, fonts, images, and user interface (UI) components to ensure a visually appealing and user-friendly experience. Good web design balances aesthetics with functionality to attract and retain visitors.

Meta ADs

online advertisements run on platforms owned by Meta, such as Facebook, Instagram, Messenger, and the Audience Network. These ads help businesses reach targeted audiences using advanced tools for demographics, interests, and behavior. Meta ads support various formats like images, videos, carousels, and stories, making them effective for brand awareness, lead generation, and sales.

Email marketing

sending targeted emails to a group of subscribers to promote products, services, or content. It helps businesses build relationships, nurture leads, and drive conversions through personalized messages, newsletters, offers, and updates. It's cost-effective and highly measurable, making it a valuable tool for customer engagement and retention.

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Skills

WordPress 40%
SEO 50%
content creation 30%
SMM 40%
Google Ads 50%
Meta Ads 40%
shopify 50%

Frequently asked question

What exactly does a digital marketer do?

A digital marketer helps businesses reach and engage their audience online. This involves using different digital channels like social media, search engines, email, and websites to share content, run ads, and build a brand’s presence.
In simple terms, it’s about understanding where your ideal customers spend time online  and creating strategies, content, and campaigns that turn those people into loyal customers or clients.

How long does it usually take to see results from digital marketing?

It depends on your goals, industry, and the type of digital marketing you’re doing. For example, paid ads like Google or social media campaigns can bring traffic and leads almost immediately  sometimes within days.
But for long-term strategies like SEO, building brand awareness, or growing organic social media reach, it usually takes around 3–6 months to see meaningful, steady results.
The best approach is to combine quick-win strategies with long-term efforts so your brand grows sustainably while still getting early traction.

What made you get into digital marketing?

I’ve always been fascinated by how creativity and strategy come together to influence people’s choices online. The idea that a single piece of content or campaign can reach thousands or even millions really inspired me.
I also love how digital marketing keeps evolving, so there’s always something new to learn, test, and improve. It felt like the perfect blend of creativity, technology, and real-world impact  and that’s what drew me in.

How can digital marketing help grow business?

Digital marketing helps grow a business by increasing its online visibility, attracting targeted customers, and driving sales more efficiently than traditional methods.

What’s the best way to increase followers on Instagram organically?

Growing followers organically on Instagram takes consistency, creativity, and strategy.

Blog

Content Marketing vs Paid Ads: Which Is Right for?

When it comes to promoting your business online, you’ve probably heard two popular strategies tossed around: content marketing and paid...

How to Write Blog Posts That Rank on Google

Keyword research might sound like a technical, complicated part of digital marketing, but at its core, it’s simply about understanding...

How to Write Blog Posts That Rank on Google

Writing a blog post that truly ranks on Google isn’t just about stuffing keywords into your content it’s about creating...
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